Implementation Phase

Starting at $10,000 per month

The Implementation Phase at Jericho Digital is where strategy meets execution. This phase is the culmination of our comprehensive planning and analysis, focused on bringing your tailored SEO and marketing strategies to life. Our goal during this phase is to ensure that every element of your digital presence is optimized to drive measurable results, enhance brand visibility, and convert your target audience into loyal customers. Here’s what you can expect from our Implementation Phase:

Website Optimization

  • On-Page SEO Optimization: We optimize all aspects of your website, including meta tags, headings, content structure, and internal linking, to ensure maximum search engine visibility. This includes optimizing existing content and implementing new strategies for better ranking.
  • Technical SEO Enhancements: Our team conducts regular technical audits to identify and fix issues related to site speed, mobile responsiveness, crawlability, and indexing. We also implement structured data (schema markup) to enhance search engine understanding and improve rich snippet visibility.
  • Site Architecture and Navigation Improvements: We refine your site’s structure and navigation to improve user experience and ensure that search engines can efficiently crawl and index your content.

Content Development

  • Comprehensive Content Strategy: We execute the content strategy developed in the Recommendation Phase, focusing on creating high-quality, engaging, and SEO-optimized content that resonates with your target audience.
  • Blog Entries and Articles: We produce and publish 10+ high-quality blog posts per month, each optimized for relevant keywords. These posts are designed to engage your audience, drive traffic, and improve your site’s authority.
  • Guest Blogging and Outreach: To build authority and reach new audiences, we create guest posts and secure placements on high-authority sites within your industry. This not only drives traffic but also earns valuable backlinks.
  • Multimedia Content Creation: We develop infographics, videos, and other visual content that enhances user engagement and supports your SEO strategy. Our multimedia content is designed to be shareable, helping to amplify your brand’s reach.

Backlink Strategy

  • High-Authority Backlink Acquisition: We focus on acquiring 300-750+ high-quality backlinks per month from authoritative sites. These backlinks are critical for improving your site’s domain authority and search engine rankings.
  • Ongoing Outreach and Link Building: We maintain ongoing outreach efforts to secure valuable backlinks through guest posts, partnerships, and content syndication. This continuous effort ensures your site’s authority grows steadily over time.

Local SEO Management (If Applicable)

  • Google My Business Optimization: We manage and optimize your Google My Business profile to ensure it is fully optimized for local searches. This includes regular updates, review management, and ensuring NAP (Name, Address, Phone Number) consistency across all local listings.
  • Local Citation Management: We manage your local citations, ensuring they are accurate and consistent across all platforms, which is crucial for local search rankings.
  • Localized Content Creation: We develop content specifically tailored for your local audience, helping your business connect more deeply with your community and improve local search visibility.

Advanced Analytics & Reporting

  • Custom Dashboards and KPI Tracking: We set up custom dashboards tailored to your specific KPIs, providing real-time insights into your campaign’s performance. These dashboards offer a comprehensive view of key metrics, including traffic, rankings, conversions, and ROI.
  • Monthly Comprehensive Reports: Each month, we provide detailed reports that analyze the effectiveness of your campaigns. These reports include actionable insights and recommendations for further optimization.
  • User Behavior and Heatmap Analysis: We utilize advanced tools to analyze user behavior on your site, including heatmaps that show where visitors are clicking and how they interact with your content. This data is used to make informed decisions about UX and content strategy.

Reputation Management

  • Monitoring and Managing Online Reviews: We actively monitor your online reviews across various platforms, ensuring that your brand’s reputation is maintained and enhanced. We respond to reviews, address concerns, and encourage satisfied customers to leave positive feedback.
  • Strategic Reputation Building: We implement strategies to build and maintain a positive online reputation, which is crucial for customer trust and conversion rates.

Conversion Rate Optimization (CRO)

  • A/B Testing and Landing Page Optimization: We conduct A/B testing on key landing pages to determine the most effective design, copy, and calls to action. This helps improve conversion rates by identifying what resonates most with your audience.
  • Conversion Funnel Analysis and Improvements: We analyze your entire conversion funnel to identify drop-off points and optimize the user journey, ensuring more visitors become customers.
  • UX Audits and Recommendations: We perform regular user experience audits to identify areas for improvement, ensuring your site is intuitive, user-friendly, and conducive to conversions.

Voice Search Optimization

  • Content Optimization for Voice Queries: We optimize your content to be voice search-friendly, ensuring that your site ranks well for voice-activated searches, which are becoming increasingly popular.
  • Implementation of Voice Search Features: We implement voice search capabilities and ensure that your site is optimized for devices like Google Home, Alexa, and Siri.

Social Media Integration

  • Social Media Profile Optimization: We ensure your social media profiles are fully optimized to support your SEO strategy, including keyword optimization and consistent branding.
  • Monthly Social Media Content Calendar: We develop a content calendar that aligns with your SEO and marketing goals, ensuring a consistent and strategic approach to social media.
  • Integration of Social Signals: We integrate social signals into your SEO strategy, recognizing their impact on search rankings and brand visibility.

Dedicated Account Manager

  • Personalized Support and Communication: You’ll have a dedicated account manager who serves as your primary point of contact. They will oversee your campaign, coordinate with our team, and ensure that all aspects of your strategy are aligned with your business goals.
  • Regular Strategy Meetings and Updates: We hold regular meetings to discuss progress, review performance, and adjust strategies as needed. Your account manager will keep you informed and involved throughout the entire process.

Ad Spend Management

  • Client-Paid, Managed by Jericho Digital: We manage your ad spend across various platforms, ensuring that your budget is used effectively to maximize ROI. This includes detailed tracking, optimization, and reporting on all paid campaigns.
  • Additional Reporting and Analytics: We provide comprehensive reports on the performance of your paid campaigns, offering insights into how they contribute to your overall marketing objectives.

Ongoing Performance Tracking

  • Continuous Monitoring and Optimization: We continuously monitor the performance of your campaigns, making adjustments as needed to ensure ongoing success. This proactive approach ensures that your strategies remain effective in a constantly changing digital landscape.
  • Regular Updates and Strategy Adjustments: As your campaign progresses, we make regular updates and adjustments to keep your strategy aligned with your business goals and market conditions.

Minimum 12-Month Contract

  • Commitment to Long-Term Success: Our Implementation Phase is designed for long-term growth and success. A minimum 12-month contract ensures that we have the time and resources to fully implement and optimize your strategy, delivering sustained results.