Discovery Phase

Initial Consultation and Discovery Package

At Jericho Digital, our journey is rooted in the transformative shift from traditional marketing to the dynamic world of digital marketing. Here are the features of our Discovery Phase:

Initial Consultation and Strategy Session

  • Comprehensive kick-off meeting to understand client goals, challenges, and expectations.
  • Identification of key stakeholders and decision-makers.

Market Research and Competitive Analysis

  • Detailed analysis of industry trends and market dynamics.
  • Competitive landscape assessment to identify major competitors and their strategies.
  • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for the client’s business.

Brand Audit

  • Evaluation of the current brand position, messaging, and visual identity.
  • Review of brand consistency across all marketing channels.
  • Analysis of customer perceptions and brand equity.

Website and Digital Presence Review

  • In-depth audit of the client’s current website, including usability, design, and content.
  • Technical SEO audit to identify on-page and off-page SEO issues.
  • Analysis of website analytics to understand user behavior and conversion rates.
  • Evaluation of social media presence and effectiveness.

Content Audit

  • Review of existing content to assess quality, relevance, and alignment with brand messaging.
  • Identification of content gaps and opportunities for improvement.

Customer and Audience Analysis

  • Development of detailed customer personas based on demographic and psychographic data.
  • Analysis of customer journey and touchpoints.
  • Identification of customer pain points and needs.

Performance Analysis

  • Review of current marketing performance, including SEO, PPC, social media, email marketing, and other channels.
  • Assessment of key performance indicators (KPIs) and metrics.
  • Identification of high-performing and underperforming areas.

Technology and Tools Audit

  • Evaluation of the client’s current technology stack and marketing tools.
  • Assessment of CRM systems, marketing automation platforms, and analytics tools.
  • Recommendations for technology enhancements or integrations.

Stakeholder Interviews

  • Conduct interviews with key stakeholders to gather insights and perspectives.
  • Understand internal processes, challenges, and objectives.

Ad Spend Auditing for ROI Analysis

  • Thorough review of all paid media channels, including Google Ads, social media advertising, and other PPC campaigns.
  • Analysis of the effectiveness of your ad spend, identifying areas for optimization.
  • Insights and recommendations to enhance ROI and ensure effective use of advertising budget.

Recommendations for Improvement and Next Steps

  • Development of a comprehensive report summarizing findings and insights.
  • Prioritization of issues and opportunities based on impact and feasibility.
  • Detailed recommendations for improvement and action plan.
  • Presentation of findings and recommendations to the client.
  • Creation of an implementation roadmap with key milestones and timelines.
  • Resource allocation and responsibility assignment for the next phases.
  • Suggestions for immediate, short-term, and long-term actions to achieve goals.